artg135MarcosOrtiz

Time Sheet Logo sketches: about one hour of quick concept sketches to narrow down the direction. Refining Sketch: 1.5-2hrs of refining the chosen sketch with grid paper and tracing paper. Vectorizing: approximately 2hrs of hammering away in Adobe illustrator Stationery Sketches: around 45mins of rough sketches to concept several directions.  Vectorizing: about 3.5hrs which includes making pattern swatches, envelope mock-ups, and color explorations for the palette and saving those color swatches. 

w/Don Hollis Don kicked tons of knowledge our way on how to handle clients, letting us know how not to get walked all over by clients but also knowing that each client-relationship is different so we should be weary of how to billing situations client-to-client to achieve damage control.  Other great insights were on the difficulties/constraints that come with doing signage for legal things such as fire/emergency evacuation signage. The technicalities of reading blueprints to help organize or remodel buildings.  It was cool hearing how he got started in the business and the amount of time in effort he put in from the very beginning going back to his make-shift office space in Pacific Beach, inside his walk-in closet. Then going on to obtaining an office in downtown and eventually Little Italy.  Another cool experience on this trip was meeting a former student of Maelin/City College alumni working on the Hollis team. Lastly, one ...

Creative briefs are a framework, or foundation for your creative approach. Gather up the information that inspires creative thinking. Designers should have most control over the creative brief, the more you boil down the information, the more useful it can be. CBs should use/answer Common language, link to business goals, summarize client expectations, measure and define success, guide the decision making process, evaluate design solutions, make approvals clearer for the client.  Background Summary overview drivers audience competitors tone message visuals project details people

w/Lisel M. Ferguson Lisel touched on many important topics with trademarking, such as common laws, first to use, filing with an intent to use, non-disclosure agreements, and even some pricing: Copyright is typically around $500 Trademarking typically around $1,300 We were also informed on the the importance of filing trademarks in other countries you plan to service, or sell your products in. site: USPTO.GOV

About Jill Jill has worked for Neenah for 19 years, before that she was with Spicer Paper. She has been in the paper industry for a total of 24 years. About Neenah Neenah means "running water" in the Menominee (native-american) language. This is due to a river found in Neenah Wisconsin (founded 1835), papers mills used to need a river to generate power for their mills. Neenah Paper is a 1 billion dollar company with 14 sites in the US, and services 80 countries worldwide. Know Your Paper Jill  shared with us several types of amazing paper Neenah produces, she told us that it is important to know as much as possible about paper, so that you can spec your paper, and not get ripped off by a printer, or be talked into using something else they have laying around on the shelf that benefits them. NeenahPackaging.com NeenahPaper.com

Detailed Invoice Name and Logo up at the top, keep it simple.  Create a job number/invoice numbering system. Seperate paid invoices from unpaid invoices.  Keep as much notes as possible on invoices. Usual return on being paid is 30 days. Taxes Sales tax should be paid quarterly., the state wants their quarterly paid tax even on unpaid jobs.  Keep track of reimbursables. If you buy hwolesale you may need to pay sales tax on it, re-sellers license is needed for buying whole-sale and re-selling at a mark-up. Tangable items are taxable. Clients should be taxed the tax fee rate according to their location, if they need to come to your location, then charge your locations tax rate.  Keep tax ecords on file for 7-10yrs. what ever you’re making, keep 20% in a seperate account for tax situatons later on. Opening Up Under a Business Name Working for yourself/by yourself you might wanna file as a sole-proprietor.  S-Copr is usually the next step after S.P. usually ...

w/Stephanie Taylor & Melissa Bear The Creative Group (TCG) is a Robert Happ company. They are a creatives placement agency/team that contracts creatives out to companies for design projects that range from small ones to long term projects. Portfolio Minimal design is sought after much, lately. Be open to all type of projects, as they can lead to long-term projects down the road. Have quality over quantity, and a diversity of work.  List technology/tools that you are most proficient at. 

Things To Ask Yourself what is the purpose of this meeting? How much time do we have? Who will be at the meeting? know your audience, ask about the location, really know your constraints. When presenting Arrive at least 45 mins early to set up, find out where outlets are, organize your cables & turn off your phone! Be sure to check the internet connection. Display prints and packaging in "real-world" sizes, and in color. Mock-up environmental graphics in their eventual real-world environment. Situate yourself in the most optimal position in the room. If there are windows, face them, so people are not distracted by outside activity. Sketch a storyboard of your entire presentation.        Use lots of photos, and a minimum of two lines of text, point size should be around 20-23. Move your cursor out of the frame to avoid distraction. People like to see real-world mock-ups, when doing so they stop listening, so adjust your verbal timing. Its important to take a...

Clove Street Press was quite an impressive experience. Before going I honestly didn't really know what letterpress printing was, so I did a little research and saw some photos of work from this method of printing, but those photos didn't do this art-form justice. The aesthetic look and feel is pretty remarkable. The vintage machinery and printing technique is really intriguing and a true craft. It was also great hearing some of the inside info on how Daniel got started, things like how he got his first press, how old his presses are, and their origins. Even how/why he came up with the name for his shop. It was also cool learning the process of how he sets up artwork, and necessary plates to make the impressions. He was even pretty open about how he how he deals with the business side of things. Things like: low-balling customers, to what type of business he files as for tax purposes, and even some of his product pricing.

With Bonnie Siegler at Eight & a Half (design studio) Resume This is your chance to display your understanding of typography/design principles. You should be able to fit your content on one page, & you do not need a logo on it. List your employers, what you did for them, education, skills and interests. There is no need for the word "Objective", no charts, only list skills that you already have, DO NOT LIE. Always have a fresh set of eyes proof-read for you. Portfolio Your portfolio will speak for you, is it original? skillful? does it solve a problem? When including work. go with quality over quantity. You can make up projects for types of work you would like to get paid for. Explain projects, such as: target audience/demographic, type of industry, etc. Give credit where its due, meaning: whom you collaborated with, and what your part was.  Interviewing   Bring a printed version of your portfolio, clean up your desktop, and have your files open and ready. H...

Self Questionnaire Why am I a designer?  What makes me different? Why should I be hired over someone else? Biography What do you do?  What do you think of design? Headshot with "look" that matches bio Neutral but distinctive word-mark Documentation is job one Save Hi-Res pdf's, and re-open in photoshop. Save them in two different ways, one in RGB at 72dpi, & one in CMYK at 300dpi Image based portfolio with thumbnails of projects Homepage needs to clearly state who you are and what you do Hierarchy is critical on a homepage Keep sites updated, change it up every once in a while Rebranding Whats the problem you needed to solve? How did you solve it?  What were the results?

w/ Steve Burke About Neyenesch has been operating for 119yrs, and have been in the same building since 1959 and got their start originally i the basement of the Hotel Del. They're "sheet-fed" printers, and considered a commercial printing company, which means they're not geared toward anything in particular, many jobs are unique. Production Notes 150-200 dpi is best for black & whie printing. There are many types of Uncoated and coated Paper. some examples are: silk-coated, matte-coated, and dull-coated (which is best for magazines). Soft touch aquious coating is for  that soft/smooth rubbery feel. Anytime you're doing a sattle-stitched book you have to do it in increments of four. CMYK usually runs darkest to lightest. Contract Proofs once you sign off on these proofs, the rest is your responsibility. You should always have a fresh set of eyes look at your work to help you edit. C.P.'s are also good for checking color. The earlier in...

Jonah Salk & Funding The Salk Institute The Salk Institute was founded by Jonah Salk who was a scientist and humanist that discovered the cure for polio in the 1950's. Funding was possible through the "March Of Dimes", in which at the time was a huge fear of polio that caused much of the population to willingly donate funds to help find a cure. The mayor of san Diego at the time was also a polio survivor which probabaly helped in starting up S.I. to be taken more serious. An interesting side note of Jonahs life was that he longed for Francis Gilot, the mistress of Pablo Picasso (mother of Paloma Picasso) he eventually won her over and got Pablos' sloppy seconds. Construction of S.I. Luis Kahn was the architect of The Salk Institute, whom Jonah partnered with/hired to create a facility worthy of a visit by Picasso. The towers along the courtyard are a "retreat" for scientists (also referred to as Principal Investigators/P.I.'s) to ideate away...

Doyald, such an amazing and interesting person who has left a big impact on lettering, typography and design in general. It was great learning about his upbringing and how he thinks he got into typography. Going back to his childhood his step-mother "put a pencil in his hands and moved his hands to draw". His childhood was pretty unstable and nomadic, lots of moving around due to his dad switching up jobs constantly. This series of experiences are what he feels got him into typography/lettering, he felt that "letters have stability and consitency", something his early life always lacked and longed for. Doyald left home at a young fifteen years of age and in his early 20's enrolled at Frank Wiggins University. Some insights and opinions in typography were things like his what he feels a logo should be. His definition of calligraphy was: "beautiful writing", also how logos and typography are "personal, everyone has their own opinions or belief to...

"This is the place to shine" -Sean Adams Sean Adams gave us some very valuable information with things to consider and must know resources when it comes to working on stationery design. Things such as what content typically go on stationery ranging from business card, to letter, to envelope even mailing labels and note-cards. Specifics we touched on were things like print-dimensions for each of these items, being consistent with logo and point sizes across all of these materials. A couple of things that were really new to me on this talk were considering leaving fold marks in your designing the letter, and keeping your line length to 52 characters. Another valuable source he provided was the USPS ( pe.usps.gov ) link to review template guidelines for us to know our limits when designing mail-able materials.